smeech's blog

Irrational Choice

Check out the video below,

5 minutes in, Dan Ariely outlines reasons why some countries have a high level of people signing up to organ donation. Is it about culture? Government strategy? Or clever design...?

I find this video interesting because some of Ariely's examples show how disengaged from decision making we are generally, whilst other examples illustrate how are choices are affected by the options available, and are largely irrational as a result.