The rhetoric of 'Change'

Submitted by John_O on Tue, 05/26/2009 - 08:43

I found this short radio ad when I went to pay my parking fine and it is so similar to our Meat Licence Proposal 'Change is Here' video it is spooky:

I think it would be interesting to gather together some links to these 'Change' broadcasts for closer analysis...


climate change

re-active or pro-active change

It seems with the above climate change vid and the Tory change the party vid here, that the message is always "everything's wrong! - we're doomed! - better change!"

What I quite like about The Meat Licence Proposal is that the proposed change is not in reaction to a crisis but instead pro-active - taking responsibility before the event.  Making a decision to engage and factoring that into our legal infrastructure.